A database that stays clean
Creator databases rot fast: duplicate entries, dead accounts, stale follower counts. Our CRM runs dedupe on intake, so a creator who applied twice or was recruited by two teams exists once, with one history. Profiles carry platform, niche, language, audience details and shipping data, kept current through the creator panel by the creators themselves.
Consents on file, GDPR by design
Every creator in the database joined by applying and consenting, not by being scraped. The CRM records what each creator agreed to, including consent for collecting social statistics, which makes compliance an attribute of the data rather than a periodic audit panic. For brands, it means the creators in your shortlist expect to be contacted.
Quality scoring earned on real campaigns
Each collaboration feeds the record: delivered on time or late, brief followed or not, content quality, communication. That crystallises into quality scores our campaign managers use when shortlisting, so your campaign is cast on evidence from previous work, not on follower counts and hope. Reliable creators surface first; chronic no-shows stop being invited.
Campaign history that compounds
The CRM remembers every campaign a creator has run with us: brands, categories, formats, results. That history powers smarter matching, honours category exclusivity windows automatically and makes rebooking proven performers for a follow-up campaign a five-minute task. The longer a brand works with us, the sharper its shortlists get.
FAQ
How big is the creator network?
The database counts 20,000+ nano and micro creators across 25+ European countries, spanning TikTok, Instagram and YouTube in niches from beauty and food to tech and parenting. Recruitment is continuous, so the network grows with every campaign we run.
How do you keep the database accurate?
Dedupe on intake ensures one creator, one record. Creators maintain their own profiles through the creator panel, and each completed campaign updates their history and quality score automatically, so the data reflects recent, real collaboration rather than an import from years ago.
What does quality scoring measure?
Practical reliability signals from completed campaigns: on-time delivery, brief compliance, content quality and communication. Scores guide shortlisting so campaigns are cast on demonstrated performance. A strong audience helps a creator get noticed; a strong track record keeps them booked.
Do brands get direct access to the database?
No, and by design. The CRM is operated by our team under GDPR, with creator consents on file. Brands see client-safe shortlists of matched candidates in the portal and approve or decline them, which protects creator data while giving you full casting control.