What we cover
Three beats, consistently. First, getting booked: how creators win their first and their fiftieth brand deal, what media kits work, what makes brands re-invite someone. Second, the economics: nano versus micro dynamics, how budgets move between tiers, what campaigns really expect at each level.
Third, the shifting ground: platform changes, disclosure rules, and market trends across the 25+ European countries where our community of 20,000+ creators publishes. When TikTok changes what LIVE creators can do, or a new labeling rule lands, we explain what it means for your next campaign, not just what the press release said.
The editorial voice
We write like we brief: direct, specific, allergic to hype. You will not find "10 secrets to going viral" here, and you will never find income promises, because nobody can honestly make them. What you will find are numbers framed as illustrations, workflows you can copy this week, and honest talk about what is hard.
Every post is reviewed by someone who runs campaigns for a living. If a claim would not survive contact with our own publication tracker, it does not ship. Posts are dated, and we update or clearly mark older pieces when the ground moves.
Who should read it
Creators first: nano and micro creators in Europe who want brand collaborations to become a reliable part of their work. Brand-side readers are welcome too; understanding how the other side of the brief thinks makes everyone's campaigns better.
If you are brand new, start with the first-brand-deal roadmap below, then take the nano-versus-micro post to figure out where you stand and what to charge for it. Then head to the Academy for the deep guides on algorithms, pricing, taxes and production.
- New creators: start with the first brand deal roadmap
- Growing creators: read the nano vs micro breakdown
- Going deeper: the Academy holds the long-form guides
Latest from the blog
We publish when we have something worth your scroll, not on a content-calendar treadmill. These are the current reads, both written this summer and kept up to date.