From campaign roster to brand community
Every campaign reveals which creators genuinely fit your brand: they hit deadlines, their audiences respond, their content feels native. A community program keeps those creators engaged with your brand after the campaign ends, instead of releasing them back into the pool. Over time you build a bench of proven voices who already know your product, your tone and your dos and don'ts.
Always-on: presence instead of spikes
An always-on program replaces the campaign-gap-campaign rhythm with continuous publishing: a managed community delivering agreed volumes month after month. Our Always On Campaign Beauty runs this model for 2 brands with 75+ publications monthly, as an annual renewable program. The steady drumbeat compounds: audiences see the brand continuously, and every month's results tune the next month's content.
Managed end to end, visible end to end
Community members are recruited and refreshed from our 20,000+ creator network, briefed monthly, supplied with product through our logistics centre and tracked through the same publication tracker as any campaign. You see the community's output and results live in the client portal: who published, what it reached, how audiences responded.
Quality that compounds monthly
Because the platform records every member's performance round after round, community management is evidence-based: strong performers get bigger roles, fading accounts are rotated out, and new candidates are auditioned against the community's proven baseline. Monthly reporting includes sentiment, so you learn not just how much was published, but how each theme landed.
FAQ
What is an always-on creator program?
A managed creator community publishing continuously for your brand, with agreed monthly volumes, rolling briefs and monthly reporting, typically contracted annually and renewable. Our Always On Campaign Beauty runs this model for 2 brands with 75+ publications monthly.
How is a community different from repeated campaigns?
Continuity. The same vetted creators publish for your brand month after month, so briefing gets faster, content gets more native and results become comparable over time. Repeated campaigns restart casting each time; a community compounds what already works.
How do creators join and leave the community?
Members are selected from our network based on campaign track record and fit, with your approval through the portal. Performance is reviewed continuously: strong members take larger roles, underperformers are rotated out and fresh candidates are auditioned, keeping the community sharp.
What reporting does a community program include?
The same as our campaigns, on a monthly rhythm: publication tracking with views, reach and engagement, comment sentiment with client-safe labels, and PPTX and XLSX exports. Month-over-month comparability is the extra value: you watch the program improve, with evidence.