What a media kit is, and what it is not
Think of a media kit as your menu, not your memoir. One or two pages, current numbers, zero fluff. Its job is to let a busy campaign manager answer three questions in under a minute: does this creator fit our brand, can they reach our customer, and what do they charge? It is not a CV, a moodboard or a life story. Every element that does not help a booking decision is weight.
The six things every kit needs
Formats vary, but the contents are stable. Update the numbers monthly; a kit with stale stats reads worse than no kit at all.
- Who you are: name, niche, platforms, one line on your content style
- Key stats: followers, average views, engagement rate per platform
- Audience: age ranges, gender split, top countries and cities
- Formats and services: Reels, TikToks, Stories, LIVE, UGC packages
- Rates or a starting range, plus what affects pricing (usage, exclusivity)
- Proof: three to five of your strongest posts and any brand work
Presentation: make it skimmable
Design matters less than clarity. A simple PDF or a well-organized link-in-bio page both work if the numbers are current and easy to find. Use real screenshots of your analytics rather than typed claims where possible: they build instant trust. Keep filenames professional, keep it under two pages, and export a version you can send in one tap when a brand slides into your inbox.
Honest numbers win long-term
Never inflate. Brands verify stats before booking, and platforms make averages easy to check. If your following is small, lead with what is strong: engagement rate, watch time, a tight audience in one city, a niche brands struggle to reach. A nano creator with honest numbers and an obvious niche fit gets rebooked; an inflated kit gets you one campaign and a quiet blacklist.
Your Club profile is a living media kit
Inside NanoBuzz Club, your profile does the media kit's job automatically: platforms, niche, audience details, formats and your history of completed collaborations, all in the structure campaign teams actually search. When a brand briefs a campaign, matching happens on this data, so keeping your profile current is the highest-leverage five minutes of admin you can do. You still want a standalone kit for deals outside the Club, and this page's checklist covers both.
FAQ
Do nano creators really need a media kit?
Yes, arguably more than big creators. A large account gets benefit of the doubt; a small one has to make its case fast. A one-page kit showing strong engagement and a clear niche turns "too small" into "efficient and targeted" in the eyes of a campaign manager.
Should I put my rates in the media kit?
Include at least a starting range. It filters out time-wasters and anchors negotiations in your favor. Note what moves the price: usage rights, exclusivity, number of deliverables and deadlines. Our Academy guide on pricing collaborations helps you set those numbers with confidence.
How often should I update my media kit?
Monthly for stats, immediately after any notable brand collaboration or follower milestone. Set a recurring reminder: a kit that says less than your current reality is costing you money, and one with stale numbers erodes trust the moment a brand cross-checks.
What tool should I use to make one?
Anything you can keep current: a slide template exported to PDF, a Canva layout or a simple web page. The tool matters far less than fresh numbers and skimmable structure. Start simple; upgrade the design once the contents are earning replies.